Brand Names for Sale? Not at Domain Marketplaces.
Do you remember when Apple bought Beats by Dre for $3 billion in 2014? Why do you think Beats was worth $3 billion to Apple? Was it because Apple wanted the beatsbydre.com domain name? No, Apple was primarily paying for the Beats brand, which essentially means they were paying for the Beats trademark. The single […]
How to Sell a Trademark Part I: Avoid Auctions
It might sound reasonable to sell a trademark by auction. A trademark is a unique item, like a work of art or an antique, so why shouldn’t it be sold the same way as those types of items? But only some works of art and antiques are sold at auction. Most are sold for fixed […]
Trademark Brokers: What to Look for
The pickings are slim. There aren’t a lot of trademark brokers out there because trademark selling is a niche market. Most trademark sellers aren’t just selling trademarks; they’re selling entire businesses. Thus there are many business brokers and few brokers of trademarks. Because of this, somebody looking for a trademark broker is probably going to […]
Why Is Every Trademark Marketplace Awful?
Everybody knows trademarks are worth money, even if they haven’t thought about it much. When Coach bought rival handbag company Kate Spade for $2.4 billion in 2017, they presumably weren’t paying all this money just to get access to factories and designers; they were mainly paying for the “Kate Spade” name and the goodwill consumers […]