Bootstrapping Our Marketplace Startup: Year 3

Communer Sales (GMV) and Revenue Graph 2021-2023

Communer has now been around for three years, having launched in February of 2021. If you have your own bootstrapped startup, you might glean something useful from my account of our existence so far. My First Bootstrapped Business: Successful, But Not Quite a Startup My business experience before founding Communer mainly involved my online trademark […]

5 BrandBucket Names That Could Get You Sued Part II

UberCoding BrandBucket listing screenshot.

In my previous post, I detailed some of the ways BrandBucket conflates domain names with brand names. In other words, they pretend they’re a marketplace for brand names when they’re really a marketplace for internet addresses.  As a branding expert, here is my response to this idea, which you’ll see a lot if you read […]

5 BrandBucket Names That Could Get You Sued Part I

Screenshot of listing on BrandBucket.

BrandBucket, a website where you can buy domain names, describes itself as a “brand name marketplace.” Their success depends on convincing entrepreneurs that buying a domain name for your new business is the same thing as securing a brand name.  Unfortunately, this is not true. Buying your desired dot-com domain does not actually give you […]

How Much Is My Trademark Worth? With Valuation Examples.

Screenshot of various trademarks for sale on Communer.

In my previous post on my law firm’s blog about appraising trademarks, I gave a very detailed explanation of my formula for determining the value of a little-used or little-known registered trademark that is not being sold in combination with a turnkey, profitable business.  In this post, I want to show you how those principles […]

Amazon Seller Name Ideas and Guidelines

brandnamez with yellow Amazon arrow under it by Jeremy Eche

Your seller name is one of the most important choices you’ll have to make as an Amazon business. Not only should the name be appealing and memorable to your target buyers, but it needs to be a name you can actually use without being sued, and that you can own as a registered trademark.  The […]

Trademark Specimen Examples from Our New Guide

Sommer Swim trademark specimen example

Though Communer’s flagship products are registered trademarks, we also sell other intangible goods including legal guides. Our first guide available is our Trademark Specimen Handbook, which I wrote myself to help people whose trademark specimens have been rejected. At 35 pages and over 9,000 words, it’s a comprehensive resource for anybody trying to file their […]

Brand Names for Sale? Not at Domain Marketplaces.

A cartoon bucket of worms that says DOMAIN BUCKET on it, but DOMAIN is crossed out and replaced with BRAND. Signed by Jeremy Eche.

Do you remember when Apple bought Beats by Dre for $3 billion in 2014? Why do you think Beats was worth $3 billion to Apple? Was it because Apple wanted the domain name? No, Apple was primarily paying for the Beats brand, which essentially means they were paying for the Beats trademark. The single […]

How to Sell a Trademark Part I: Avoid Auctions

Graph with green and purple lines signed by Jeremy Eche

It might sound reasonable to sell a trademark by auction. A trademark is a unique item, like a work of art or an antique, so why shouldn’t it be sold the same way as those types of items? But only some works of art and antiques are sold at auction. Most are sold for fixed […]

Trademark Brokers: What to Look for

Cartoon of a trademark broker by Jeremy Eche.

The pickings are slim. There aren’t a lot of trademark brokers out there because trademark selling is a niche market. Most trademark sellers aren’t just selling trademarks; they’re selling entire businesses. Thus there are many business brokers and few brokers of trademarks. Because of this, somebody looking for a trademark broker is probably going to […]