5 BrandBucket Names That Could Get You Sued Part II
In my previous post, I detailed some of the ways BrandBucket conflates domain names with brand names. In other words, they pretend they’re a marketplace for brand names when they’re really a marketplace for internet addresses. As a branding expert, here is my response to this idea, which you’ll see a lot if you read […]
5 BrandBucket Names That Could Get You Sued Part I
BrandBucket, a website where you can buy domain names, describes itself as a “brand name marketplace.” Their success depends on convincing entrepreneurs that buying a domain name for your new business is the same thing as securing a brand name. Unfortunately, this is not true. Buying your desired dot-com domain does not actually give you […]
How Much Is My Trademark Worth? With Valuation Examples.
In my previous post on my law firm’s blog about appraising trademarks, I gave a very detailed explanation of my formula for determining the value of a little-used or little-known registered trademark that is not being sold in combination with a turnkey, profitable business. In this post, I want to show you how those principles […]
Amazon Seller Name Ideas and Guidelines
Your seller name is one of the most important choices you’ll have to make as an Amazon business. Not only should the name be appealing and memorable to your target buyers, but it needs to be a name you can actually use without being sued, and that you can own as a registered trademark. The […]
Trademark Specimen Examples from Our New Guide
Though Communer’s flagship products are registered trademarks, we also sell other intangible goods including legal guides. Our first guide available is our Trademark Specimen Handbook, which I wrote myself to help people whose trademark specimens have been rejected. At 35 pages and over 9,000 words, it’s a comprehensive resource for anybody trying to file their […]
Brand Names for Sale? Not at Domain Marketplaces.
Do you remember when Apple bought Beats by Dre for $3 billion in 2014? Why do you think Beats was worth $3 billion to Apple? Was it because Apple wanted the beatsbydre.com domain name? No, Apple was primarily paying for the Beats brand, which essentially means they were paying for the Beats trademark. The single […]
How to Sell a Trademark Part I: Avoid Auctions
It might sound reasonable to sell a trademark by auction. A trademark is a unique item, like a work of art or an antique, so why shouldn’t it be sold the same way as those types of items? But only some works of art and antiques are sold at auction. Most are sold for fixed […]
Trademark Brokers: What to Look for
The pickings are slim. There aren’t a lot of trademark brokers out there because trademark selling is a niche market. Most trademark sellers aren’t just selling trademarks; they’re selling entire businesses. Thus there are many business brokers and few brokers of trademarks. Because of this, somebody looking for a trademark broker is probably going to […]
Why Is Every Trademark Marketplace Awful?
Everybody knows trademarks are worth money, even if they haven’t thought about it much. When Coach bought rival handbag company Kate Spade for $2.4 billion in 2017, they presumably weren’t paying all this money just to get access to factories and designers; they were mainly paying for the “Kate Spade” name and the goodwill consumers […]