How Much Is My Trademark Worth? With Valuation Examples.

Screenshot of various trademarks for sale on Communer.

In my previous post on my law firm’s blog about appraising trademarks, I gave a very detailed explanation of my formula for determining the value of a little-used or little-known registered trademark that is not being sold in combination with a turnkey, profitable business.  In this post, I want to show you how those principles […]

Brand Names for Sale? Not at Domain Marketplaces.

A cartoon bucket of worms that says DOMAIN BUCKET on it, but DOMAIN is crossed out and replaced with BRAND. Signed by Jeremy Eche.

Do you remember when Apple bought Beats by Dre for $3 billion in 2014? Why do you think Beats was worth $3 billion to Apple? Was it because Apple wanted the domain name? No, Apple was primarily paying for the Beats brand, which essentially means they were paying for the Beats trademark. The single […]

Trademark Brokers: What to Look for

Cartoon of a trademark broker by Jeremy Eche.

The pickings are slim. There aren’t a lot of trademark brokers out there because trademark selling is a niche market. Most trademark sellers aren’t just selling trademarks; they’re selling entire businesses. Thus there are many business brokers and few brokers of trademarks. Because of this, somebody looking for a trademark broker is probably going to […]

Why Is Every Trademark Marketplace Awful?

Green and purple registered trademark symbol illustration signed by Jeremy Eche. This is what you buy in a trademark marketplace.

Everybody knows trademarks are worth money, even if they haven’t thought about it much. When Coach bought rival handbag company Kate Spade for $2.4 billion in 2017, they presumably weren’t paying all this money just to get access to factories and designers; they were mainly paying for the “Kate Spade” name and the goodwill consumers […]